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About a century before, Balud was virtually a thick and virgin forest, particularly the coast lines where early settlers from the nearby Panay settled. The Poblacion site then, was teeming with forest that wild doves called by the first settlers of the place as “Balud” were abundant. It was the abundance of these wild birds that the natives called the place “Balud”, a derivative native term for the wild doves. The first immigrants of about four families, settled at the bank of the mouth of the Balud River. These early families cleared the forest, planted corn and root crops and engaged in fishing as their way of livelihood.

Prior to the occupation of the present town site, the sitios of Pulanduta and Jangan were already established but were still part of the town of Milagros. The rich fishing ground of these sitios have enticed fishermen from Panay Island to settle and establish the two sitios. Later, these sitios became barrios of the Municipality of Milagros.

During the American regime, the barrio of Pulanduta was created as an independent municiplatiy comprising the barangays of Panguiranan, Balud, Guinbanwahan, Jintotolo and Pajo. The first Municipal President was Pepe Alvarez of Barangay Jangan. The hills and meadows of Pulanduta are red, the reason why it is called Pulanduta, which means “red earth”. The Municipality of Pulanduta however was only short-lived due to its small population and insufficient income to support its operations as an Independent local government unit. With Vidal Bacolod as the last Municipal President, it was eventually ceded back to the Municipality of Milagros.

With the increase of population, Balud, a barrio of Milagros, became progressive. People from different places, particularly Panay Island, came to settle. People cleared the forest, planted corn, root crops and coconuts. Large tracts of rice fields were cultivated and the rich fishing ground explored. The barrio of Jangan on the other hand, did not progress due to the decline in the fishing industry and the fact that most of the grazing land were owned by an individual, Pepe Alvarez.

Balud continued to grow in terms of population and economy with its abundant fishing ground and productive farm lands and eventually became the largest barrio in the Municipality of Milagros. After the war in 1946, fishermen discovered that fishing was a lucrative business. This discovery enticed other fishermen from Panay Island to join the fray resulting to substantial increase in income of the Municipality of Milagros. Balud’s continued growth triggered a new era for the residents.

On August 19, 1949, it was annexed from Milagros and became an independent municipality by virtue of Executive Order No. 242 by the late Philippine President Elpidio Quirino.

Balud is composed of 32 Barangays, with each own territorial boundaries and jurisdictions. It is a satellite municipality of Milagros and Mandaon but due to undeveloped roads, it is trading actively with Iloilo and Estancia instead of Mandaon, Milagros and Masbate City. Major contribution of Balud to the Province of Masbate are rice, corn, fish and livestock. Secondary crops like coconut, root crops and vegetables are also abundant.

One land mark which Balud takes pride of, is the historic “Parola” (lighthouse) towering over Jintotolo Island, the town’s tourist destination. White fine sand beaches indent the coastlines of Balud, particularly the western side.

The passion in tourism by promoting tourism product of Balud in other places is the main priority of Lim administration to discover additional tourist attractions. Private beach Operators in Barangay Palani developed their beaches and by promoting it through social media networking or internet the Palani Long white sand beach resorts became famous in other neighbouring municipalities, provinces and cities in the Philippines as well as in other countries. Instead of spending in most expensive beaches in the country, some foreign tourists are contented and enjoying their vacation in our tourist spots nowadays. Recently, the Living Asia channel, ANC channel under ABS-CBN and ALMASOR photographer of Governor Joey Salceda of Albay are now Chairman of Luzon Area Development Coordinating Council (LADCC) went to town for a photoshoot of our tourist attractions and promote the pictures and videos by putting it in tourist magazines and aired it live on television.

At present, Baludenios fondly share the tag lines in their own dialect that always came out from the mouth of Honorable Mayor Ruben Jude Abelita Delmendo Lim: “BALUD, BANWA KO! PALANGGA KO!’

(Balud, My Beloved hometown)